Google Display Network would be the best platform
If they have no social media accounts, then for you to use. This is why understanding your audience is a big deal. You don’t want to waste money creating retargeting campaigns that they won’t be seeing anyway. Another reason is that although 30% of recipients of targeted ads react positively to being targeted, bombarding your audience with targeted ads can seem… creepy, that’s why there are calls to ban targeted ads. So make sure you don’t overstep your boundaries. Remember, you still want to give your customers a good experience with your brand, and the goal is to entice them to come back, not to scare them away.Have easily recognizable and pleasing ads Your retargeting marketing campaigns will be useless if your ads look generic. Make sure your leads know it’s you at first glance, and make sure they look good. You can opt to A/B test your ads as well. A/B testing is when CY Lists you change certain aspects of your ad or email such as copy, titles, or graphics to gauge what works well with your audience. By knowing what your audience prefers, you get to run better, more effective retargeting campaigns.
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Use tools for retargeting marketing You can also opt to use tools for your retargeting marketing campaigns. One such tool you can use is AnyTrack. As we’ve mentioned before, “AnyTrack is a conversion tracking platform that consolidates all of your conversion data from your website, whether it’s organic, paid, or direct, and sends it over to the marketing and analytics platform that you use. All of these using a single line of code only.” AnyTrack This means that whatever your visitors do on your website, you get to know about it and you can make retargeting campaigns based on their behavior. You can sign up using my referral link here.
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