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Your website content Second When we think about search engine optimization we think about content optimization What is important here is to ensure that your content ranks as high as possible for the keywords that your target audience uses What the website owner wants to do with these visitors depends on the strategy that drives their SEO for example anyone pursuing a direct marketing strategy can use an SEO content strategy  term buy flowers on the site all lead to ecommerce sites that sell flowers because the owners of these sites have optimized their content to appear in the results of the searches people use to find and buy flowers online But we use search engines for more than just buying products we also use them to research and


learn The results we want our website to show up depend on the marketing strategy we use As you will see the keywords we target in content marketing can be very different from the ones we use In ecommerce Increase Engagement Australia WhatsApp Number In Content Marketing While SEO is about getting clicks in organic results content marketing strategy focuses on building a relationship with customers and increasing engagement with written content videos images and social media posts Compared to a direct marketing strategy content marketing goals are often less urgent or





clear They may create a brand or build awareness of a website in specific areas related to its industry The Guinness Book of World Records is one of the great examples of content marketing from the preinternet era Starting out as a promotion for the Guinness beverage brand the book was initially intended as a way to create fun content The book has played a crucial role in growing the company into a major international brand by engaging consumer interests and sparking conversationsessential elements of content marketing Modern Content Marketing With Brands In the age of online.