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With the aim of bringing the user from the online world to the real world . Shopping online or in-store? The image below shows us how, despite everything, in-store purchases are expected to maintain a significant percentage share compared to online purchases in the next 4 years. The future of retail source:Think with Google The retail experience therefore maintains an importance that we cannot forget or even overshadow.
  
At the same time the user has accelerated digital adoption in the last year and we cannot lose so much progress. Ultimately, this is precisely the focus on which the drive to store is based, as users increasingly research online C Level Contact List and purchase offline. Bringing the sale of their products online made entrepreneurs more aware: they could finally reach a huge audience that they would never have involved with a physical.



Store alone and the audience who previously physically went to the store could continue to purchase products from the comfort of home. The best solution is therefore to integrate the digital channel and the physical channel with a drive to store strategy in order to: Increase Sales; improve brand perception; build customer loyalty; increase the average spending value; reach users who search online but complete.