This will increase the frequency of your ads across platforms to a point

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I have found that, especially when running ads for my personal site, these audience network clicks are often accidental and don’t yield interested users who visit other parts of your site (or convert for that matter). They often bounce immediately: damn their clumsy thumbs! That being said, if you’re one of those “I need to see it to believe it” type folks then be my guest. Try it out for yourself. Anyway, when I said, “goal centric” earlier (as opposed to trial and error), I meant whenever you create a new campaign in Facebook, the first thing you want to do is clearly define what your advertising objective is. When you do this, you want to devote a good amount of thought to what the user’s experience with your ad will be.

If you are marketing a free eBook download, do you think people are Benin WhatsApp Number going to stop playing Candy Crush to download it? Probably not, unless it’s an eBook on how to hack the game. To which I would applaud your hyper-specific targeting strategy. And so, with that… Facebook Ad Placements by Campaign Goal Let’s look at the optimum Facebook ad placements for each available campaign goal. Awareness Campaigns If you’re running a brand awareness campaign, any placement will work. This is all about brand recognition and the key to lock on that door is frequency. If you want to devote considerable budget to this campaign objective I suggest making several relatively small audiences with high daily budgets.





Where folks won’t be able to close their eyes without seeing your ad. Not annoying at all! If your goal is reach—advertising to more people as opposed to more often— you’re performing what equates to a traditional media buy. Keep an eye on your frequency capping (so you don’t waste your budget berating the same people with your creative), but feel free to use as many placements as you see fit. Consideration Campaigns Consideration campaigns come in significantly more flavors than awareness campaigns, so let’s look at placement options for each one: Traffic – Traffic or link clicks campaigns are good to go on all placements with the exclusion of the audience network (optional).