Ensure that you convert the cold

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The privacy protection law protects all citizens from accidental sales. Therefore, nothing may be sold directly on the phone without prior contact about such a deal. Be careful with this and make sure that you do not end up in the irritation phase with your target group. This can be very damaging to a company's image. Reading tip : This is what you need to know about the new European privacy rules Is cold outreach still relevant today? Returning to the question: is cold outreach still relevant today and a must in your sales process.

Yes for sure. The most important thing is to use inbound and outbound activities in combination for this. The more content the target audience has already seen in the form of social posts, webinars, podcasts, videos and blogs, the sooner they are inclined to actually photo editor hear your story. In this way you  sales into a lukewarm contact process. For example, if you send regularly, it contributes to closing a deal faster. In 4 steps to your own lead generation and inbound marketing strategy B2B company with a growth ambition.



With effective inbound marketing, growth hacking and account based marketing you can structurally provide more qualitative leads. Leads that you can convert into new customers together with sales. Do you want to learn more about this? Then a handy training can help you. View the Lead Generation for B2B trainingBut what is rarely used on this platform to find the connection with the target group, is social advertising campaigns. Using corporate gifting as an advertising campaign offers many advantages and is an emerging strategy.