The estimated involvement of subcontractors

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Landing page with a form A well-designed, dedicated landing page is perfect for sales campaigns. The result is obtaining contact details of potential customers. There is a lot to say about what features it should have to meet its goals. However, the most important rule is KISS – Keep It Simple Stupid . This means that the page should be: easy to understand, legible, she understood, comprehensively present the product or service.

The landing page is supposed to provide enough necessary information so that the customer does not have to look for it elsewhere . The decision to fill out the form should be made here and now. If you limit the sale of your product only to the Internet, your entire website should look photo retouching like a landing page. You should collect leads wherever you can. Need inspiration? Check how SaaS websites do it, e.g. Feedink , Klipfolio , Brand , LiveChat. The product presentation is simple and clear. image campaign - Feedink landing page Photo Example of collecting leads via Feedink Online store – a specific product or product category This is, of course, a natural path for e-shops.



However, it is worth remembering a few rules: if we have an assortment of several hundred products, linking to the product category rather than to the product itself may bring better results in display/Facebook campaigns, if we link via a price comparison website (Domodi, Allani, ShopAlike and others), we should link to specific products, linking to the store's home page is usually pointless, consumers are looking for specific products. The exception are large online stores that based their image strategy on promoting themselves thanks to the strength of the brands they sell, but only when they achieve high.