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All of these tools work together to create an automated process that helps marketers effectively attract and retain customers in the sales funnel. We talked in great detail about how to avoid routine processes in the article Business Automation . Let's look at an example. Let's say you have an online sporting goods store. Your goal is to attract new customers and increase sales. Step Drive traffic to your website through social media advertising, PPC advertising, or SEO optimization to attract potential customers. All advertising can be configured and run automatically. Step Set up and offer a free lead magnet on your website. For example, the e-book Secrets of Effective Training.

Users interested in sports and fitness leave an email to receive the book. The system sends the photo editing servies book automatically. Step . Set up email newsletters with useful information about sports, training tips and other offers. This is how you maintain contact with users, build relationships and offer products from the store.c Step You create a special offer for subscribers, such as a discount on your first purchase or free shipping. Through an email newsletter, you offer to use this promotion to purchase goods in the store. Step . Some subscribers accept the offer and make a purchase on the site. They select products, place an order and pay for it.



Step You continue to communicate with customers, send them personalized offers, tell them about new products and run promotions to encourage them to buy again. Here's an example of a simple sales funnel that shows how marketers attract customers and take them through a series of actions to make a purchase. And in order not to forget anything in the process of creating a sales funnel, use a convenient task tracker . So, the sales funnel is the path that potential customers take to turn into real buyers.