Why can inviting the user to perform a new search on your site be strategic As you know Google uses similar variations to intercept users who presumably search for your business despite the slight differences between the search term and the keywords you chose in the campaign. Learn more about close variations for both exact match and phrase match keywords in the official Google Ads guide. The search engine inside your site therefore also understands which similar variant the user was looking for.
Possibly if you have the possibility you can also save the searches made by users on your site and decide to put links to the most searched contents in a more visible position. Heat maps To improve the user experience within the landing pages of Phone Number Data your ads on Google Ads and therefore to improve the related quality score I recommend you install software to generate heat maps. What are heat maps These are indications that illustrate starting from the graphics of your page the areas in which users interact most frequently.
There are completely free tools like Microsoft Clarity that allow you to analyze user behavior on your pages. By analyzing user experience they provide you with detailed statistics on how users interact with your site. In addition to the most clicked areas of your page this software is also able to tell you on average to what depth of the page your users have scrolled . This information allows you to understand both that you were unable to keep the visitors attention alive and that content below a certain depth is not being seen. Finally the filter function is very interesting . This way for example you can study different user behavior based on the exact match keyword or phrase associated with your ads on Google Ads.
發表於 2024-2-5 12:39:34
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