And will most likely stop running your ads. Likewise,

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Here are a few examples: Let’s say we want to sell T-shirts for $20 each, but to be frugal, we only give Facebook a daily budget of $1 and let it optimize for conversions. Unless you have the most amazing self-promoting t-shirt (which you obviously don’t, otherwise you wouldn’t be on Facebook), then that’s a pretty unreasonable combination of budget and goals. With such a small budget, Facebook can't run ads, can't learn quickly enough to believe it will be successful.

let’s say you have a reasonable budget of $20/day for learning on Facebook, but Bolivia WhatsApp Number set your  bid cap to $1. Similar to budget, Facebook can struggle to reach the audience most likely to convert with a maximum bid of $1. If it doesn't see success, it will stop running your ads because it won't get any motivation to learn and optimize. What to do Keep your budget and bid limits consistent to give Facebook enough time to learn and optimize.



For budget, I try to use 50% of my target CPA as my daily budget. So, in order to break even on our t-shirts, the daily budget is $10. This is not a hard and fast rule, but make sure your investment level is reasonable. If you can’t spend that much, then maybe you should hold off on running Facebook ads or consider changing your campaign goals. When it comes to bidding, in my experience what works best for me is to start with the lowest cost automated bid and then adjust based on initial performance.