They get it. 10. Grab Attention There are many ways to grab attention through...

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We are bombarded with information all the time - as a book-lover (I watch TV with subtitles), even I miss 50% of the words around me. A lot of unsightly stuff. Break your copy into small chunks so it’s easier for your audience to understand. If you’re having trouble distilling your content, using a copywriting formula may help. 7. Use active voice Using active is something I try to be more aware of. Let's try again. I try to use active voice.

More concise and powerful, right? It's powerful and less is more. Active Voice vs. Passive Voice B2B Email List Image Source Speaking of Action…Free Coaching! 36 Best Calls to Action (All Time) 8. Choose your adjectives wisely “Tis the season! Get all your back-to-school supplies here.” Inhale the smell of freshly sharpened pencils and brand new composition books. We have all the benefits of back-to-school here.







Tell me, which one makes you want to go to the nearest office supply store? 9. Focus on your customers While you can brag about your business, another strategy is to focus on your customers when writing compelling copy. This is an important copywriting skill that you can’t ignore. Talk about what problem you will solve for them, how you will eliminate stress, or make life easier. Customer-Centric Marketing Copy from Postmates See here for more examples of conversational copy. The Postmates OOH campaign (OOH means out and about) focuses on all the reasons why people prefer ordering food online rather than talking to a human.