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Most content producers prefer to make longer shows to get the most out of the interviews and offer great value to the audience. 3. Webinars and courses Webinars , or online conferences , are incredible tools for generating leads. Investing in the creation of an event of this type can be very good for your marketing and sales strategy . You can do webinars on a one-off or recurring basis. What matters most is the quality of the content delivered to the public. And if you want to do something even more comprehensive, how about transforming those lectures into full video courses.
The demand for online education is increasing, so this can be an Phone Number List interesting alternative. 4. Institutional videos Institutional videos have more to do with Branding than with sales, directly, but they should not be disregarded or seen as something less important. This is because building a strong brand has a lot of value in the business decision process and can weigh in your favor in your strategy if you have well-produced institutional videos. In some cases, it is even worth creating a series of short videos that are related to each other, in order to create a unique narrative that communicates the main values and strengths of the brand.

Product explanation A website with quality content and a clear value proposition serves as an acquisition and demand generation channel for B2B companies. Did you know that 94% of consumers have already watched product explanatory videos? That was what a Wyzowl study highlighted . Among companies that use this video format, 81% say it helped them increase sales. And the ideal duration? For half of the consumers interviewed, 1 minute is enough to explain what the product or service is about.
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