In better remembering

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Thanks to this approach companies can reach a wide range of recipients and effectively adapt their messages to different target groups. Guerilla marketing Guerilla marketing is a marketing strategy characterized by a creative and often surprising approach to promotion we have already mentioned it above. It involves the use of non-traditional means and spaces such as public places or artistic installations.
  
The goal is to attract attention and be remembered by the recipient. The key is the uniqueness and innovation of activities that do not require large financial outlays. Ambient marketing Ambient marketing often called ambient marketing involves the use of unconventional places photo retouching and situations to convey advertising messages. These activities are intended to surprise recipients and arouse strong emotions in them which results of the brand and message. Key aspects of ambient marketing Surprising locations - the main idea is to place ads in places where people do not expect to find them such as elevators floors or public toilets.



Creativity  these are original innovative ideas that stand out from traditional forms of advertising. Interactivity  these activities often encourage recipients to interact which allows for deeper engagement and a better connection with the brand. Effectiveness  thanks to its surprising nature and the strong emotions it evokes it is an effective type of e-marketing. Integration with other channels  although ambient marketing is a form of offline marketing it is often combined with social media activities where surprising and creative activities quickly go viral.